For a feature announcement with one large number at the centre.
PRODUCT LAUNCH VIDEOS
Product launch videos from your screenshots
Describe what is new and attach a few screenshots. Review the storyboard for free, approve production, and have a video ready for launch day.
Sample for a fictional ordering app, Larderly, in the Product launch style.
Videos for the launch and after it
Each one has a different job. Plan the ones you need and make them separately.
Launch announcement
What is new and why it matters, for your site, email and social channels.
Feature release
One update, shown clearly, for existing customers.
SaaS explainer
How the product works, for the pricing or product page.
App promo
A vertical film for app store pages and social feeds.
Sales enablement
What changed and how to explain it, for your sales team.
Customer onboarding
The first steps in the product, for new accounts.
Two more styles for a launch
Each sample was made for a fictional product. Your video uses your own product and message.
For a product explained through shapes, type and interface screens.
How to plan a product launch video
Use these steps with any production method.
- Start with what the customer does today. Describe the task or frustration first, so the new feature has a reason to exist.
- Show one thing well. Choose the single feature that would make someone try the product.
- Prepare clean screenshots. Use realistic sample data and remove real customer names or personal details.
- Use real numbers carefully. Only use figures you can stand behind, and check them with whoever owns the claim.
- Match the channel. Plan a widescreen version for the site and a vertical one for social feeds.
- Allow time for review. Have product and legal read the storyboard before the launch date, not after.
From release note to launch video
STEP 1
Share what is new
Paste the release note or describe the feature, and attach 2 to 4 screenshots.
STEP 2
Check the storyboard
Read the narration and key frames with product and marketing before production starts.
STEP 3
Launch it
Download the MP4 and subtitles for your site, email and social channels.
When Imavro is the right choice
A good fit
- A software launch or feature release
- The same announcement in several languages
- Widescreen and vertical versions
Not a fit
- Filming a physical product or your team
- A presenter speaking to camera
- Recording a live session of your software
What it costs
The storyboard is free. Your first video is $2.99, up to 5 minutes at 1080p. Plans start at $19 a month. See pricing or read what a corporate video costs.
Frequently asked questions
What should a product launch video include?
The problem your customer has today, what is new, one clear demonstration and where to go next. One feature shown properly usually says more than a list of ten.
Can the video show our actual product?
Yes. Attach 2 to 4 screenshots, such as the home screen, the key feature and a result, and they are used as the product's screens in the video. Imavro does not record a live session of your software.
How long should a launch video be?
Short enough to watch in the announcement itself, often under a minute or two. Imavro videos run up to 10 minutes on a plan or with extra time, and up to 5 minutes for the first video at $2.99.
Can we make a vertical app promo?
Yes. Request 9:16 in your brief, and the screens appear in a phone frame. For 16:9, they appear in a browser frame.
Can you make it for a physical product?
Imavro cannot film your product. You can supply photographs, or use a motion graphics or diagram style to explain how it works.
Can we change a line before launch?
Yes. The storyboard can be revised before production, and each video includes up to 5 corrections after delivery. Only the affected part is redone.